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Category Report: It's Good For You Too! For years consumers have bought snack and energy bars for their nutritional benefits but not necessarily for taste. New products coming out from several different companies, however, feature nutrient-dense products with improved taste. 11/8/05. Article. |
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R&D FOCUS: Rainbow of Options Color is often what attracts consumers to a beverage, prompting them to take it off the shelf and give it a try. A beverage’s color is one of the first things consumers notice, and as such, it has a huge impact on a product’s marketing and sales. 11/8/05. Article. |
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wateroos Nation's First and Only
Ready-To-Drink Boxed Water For Kids Debuts SNOOP
DOGG GETS IN THE HOT DOG BUSINESS QUOTABLE: Snoop’s brother and manager Bing
Worthington said, "There aren’t any celebrity hot dogs out there.
Who’s the competition ? Ball Park?....Imagine a long, skinny hot
dog just like Snoop." ..... Worthington added, "Snoop takes advantage of
everything. This rap money isn’t long. Just ask MC Hammer." line of
fruit snacks for kids from Sunkist Metromint Mint-Water Offers Ultimate Refreshment
David Rio San Francisco Announces
Organic Masala Chai Tea |
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How about
Splenda, a great product
that could be made even
better with creative packaging. This storyboard shows a couple ideas that
could work for Splenda and many other products for that matter? 
Guru
Corner is a really cool place where the folks with the insights give you
their "inside" spin on product development and trends of the
day.
11/10/05 - Wateroos, the nation’s first and only
ready-to-drink boxed water made especially for children is now available
to the trade. Set to quench a growing thirst for a healthful alternative
to sugar packed fruit juices, Wateroos is targeted at nutritionally
orientated parents seeking a fun, convenient, healthy alternative to juice
for their pre-schoolers. Wateroos are available in Original Wateroos, 100%
purified water, and all-natural Apple Flavor Wateroos, made from 100%
filtered water with a hint of natural apple flavoring without sugar,
sweeteners or artificial ingredients. Wateroos is packaged in a colorful,
interactive drink box complete with a straw and is designed to make water
fun for kids to drink. Wateroos is packaged in six packs of 237ml boxes
with an SRP of $2.99. 
11/10/05 - Rapper and actor Snoop Dogg is
involved in several business ventures including clothing, automobiles, and
sneakers. Now the rapper is getting into the food business by launching
his own line of foot-long hot dogs. The Boston Herald reports that the
rapper has partnered with Platinum One Media’s Franco Petrucci and Jeff
Earp for Snoop Doggs. The hot dogs will be produced in Massachusetts and
are scheduled to hit grocery stores in January.
11/10/05 - Sunkist Growers is testing a line
of packaged fruit snacks for kids at selected Wal-Mart stores, reported
Supermarket News. The line consists of fresh-cut, single-serve packages of
orange wedges, apple slices, grapes, pineapple spears and bite-sized
carrots, retailing for 79 cents to $1. They have a shelf life of 14 to 15
days, the company said. The company plans to roll out the line to more
supermarkets and eventually modify it to make it appeal to adults.
11/10/05 - Metromint, The original mintwater
uses the natural cooling properties of peppermint to create an instantly
refreshing sensation throughout the body. Nothing but all-natural
ingredients: pure crystal-clear water and mint grown in Washington’s
Yakima Valley. Unlike other waters on the market, Metromint has no
artificial flavoring, no sweeteners, no preservatives and no calories. The
benefits of Metromint go beyond hydration from water and breath freshener
from the mint to include digestive aid, natural stress reliever and keeps
diet on track. It is available in select stores nationwide including Whole
Foods Markets and Safeway Natural Markets.
11/10/05 - David Rio San Francisco, America’s
Premier Chai & Tea Company has announced their newest product: David
Rio Organic Masala Chai. David Rio Organic Masala Chai is a spirited blend
of tea and aromatic spices in the tradition of India’s masala chai. Masala
chai is the spiced milk tea of India. An essential ingredient of daily
life, cups of hot, milky chai are sipped throughout the day and served by
street vendors known as chaiwallahs. To the classic blend David Rio has
added organic matcha, the ceremonial green tea powder of Japan. Matcha
contains more than three times the antioxidants of other green teas,
making a cup of David Rio Organic Masala Chai as healthful as it is
satisfying.